Just when you thought discussion of Super Bowl advertising was over (until next year), you get reeled back in thanks to BeanCast 188: Madonna Wins, recorded last night with host Bob Knorpp and guests Åsk Wäppling of Adland, Ken Wheaton of Ad Age, Bill Green of Adverve and me. The episode is called “Madonna Wins”… Continue reading More Super Bowl Ad Chatter
Month: February 2012
Advertising Is The Wrong Answer For Non-Advertising Problems
It’s a $2.5 billion slice of the online advertising pie, but few brands or their agency advisors are prepared to fully bake mobile in to their campaigns. David Hewitt of SapientNitro, writing in TechCrunch notes that “many brands still do not have a mobile or encompassing digital strategy in place. Moreover, many agencies are still… Continue reading Advertising Is The Wrong Answer For Non-Advertising Problems
Don’t Stress Dude, It’s Just A $20 Mil. Account On The Line
Southbay is a lifestyle magazine serving one of the most culturally, economically, and ethnically diverse areas in the United States. The current issue features Lee Clow of TBWA\Chiat\Day on the cover and inside contains profiles of Clow, Paolucci Communication, Team One and Margaret Keene and Chris Adams, co-executive creative directors at Saatchi/LA. Both Margaret and… Continue reading Don’t Stress Dude, It’s Just A $20 Mil. Account On The Line