Month: February 2012

I am not a social media fan boy, but I recently had a customer service experience enabled by social media that gave me new found respect for the channel (as a customer service opportunity of untold magnitude). More on my story in a minute, but first, let’s have a view from the mountaintop. Open Forum… Continue reading Manage Customer’s Expectations In Social Channels — Save The Brand’s Ass

Show. Don’t tell. It’s an age old maxim in this business, and one that 180LA has taken to heart for their Mitsubishi Motors client. And it’s working — the brand’s market share has almost doubled year-to-date with significant monthly sales increases every month, since 180LA took on the business 19 months ago. For this new… Continue reading Ridin’ The Storm Out (To Kansas)

There’s no doubt that Gerry Graf, now head of Barton F. Graf 9000, has done, or overseen, a lot of great TV commercials in his career. Here’s just one: On FastCoCreates, a project of Fast Company magazine, Graf shares the ingredients of a great commercial. Here’s the part that caught my eye, as Graf describes… Continue reading Gerry Graf Talks Commercials, And The Team That Creates Great Ones