Friend of AdPulp, Tom Asacker, recently appeared on BlogTalkRadio. The discussion with host Trey Pennington concerns the power of storytelling and brand theater.
At the 13 minute mark in the conversation, Asacker says, “You know what bothers me, Trey? There are a lot of caring people in great organizations, big and small, that simply don’t understand how their audience makes meaning. They’re stuck in yesterday’s paradigms of persuasion.”
Man, I don’t want to be stuck in yesterday’s paradigms of persuasion. Do you?