The Oldest Profession Gets A New Ad Campaign

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A new ad campaign on behalf of Stepping Stone Nova Scotia draws attention to the plight of sex workers.

On a blog called Sociological Images, Margo DeMello, a cultural anthropologist, offers her perspective on the campaign:

I love the motivation behind the ads, and they do make me smile. I hope they have the effect that Stepping Stone intends—making people think of prostitutes as people, not trash. But they’re also funny, and I wonder if they won’t also have an unintended effect, of making prostitutes seem like a joke.

What effect does this campaign have on you? Does it change your perception of sex workers?


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