According to Adweek, Will Arnett and Jason Bateman’s digital content and production studio, DumbDumb, along with Ben Silverman’s multimedia studio, Electus, have produced a series of three-minute videos for Denny’s called “Always Open.”
The show is an extension of Denny’s latest nationwide campaign developed by NY ad agency Gotham and adds depth to the new “America’s Diner is always open” platform.
Denny’s Chief Marketing Officer Frances Allen says, “The ‘Always Open’ series utilizes celebrities to draw attention to the kinds of dialog you’ll overhear all the time at Denny’s – sometimes funny, sometimes heartwarming, but always authentic.”
I guess that explains how the creative team got Sarah Silverman’s “anal warts” joke past the client.