Cuervo Drinkers In Mexico Wear Their Brand Loyalty On Their Upper Lips

Jose Cuervo is challenging Mexicans to grow really big mustaches in honor of their country’s bicentennial next month. According to Ad Age, independent Mexico City agency Anonimo came up with the unusual bicentennial concept, playing off one of Mexico’s most iconic national symbols, the macho-man mustache, as sported by revolutionary Pancho Villa. Everyone who grows… Continue reading Cuervo Drinkers In Mexico Wear Their Brand Loyalty On Their Upper Lips

Cuervo Drinkers In Mexico Wear Their Brand Loyalty On Their Upper Lips

Jose Cuervo is challenging Mexicans to grow really big mustaches in honor of their country’s bicentennial next month. According to Ad Age, independent Mexico City agency Anonimo came up with the unusual bicentennial concept, playing off one of Mexico’s most iconic national symbols, the macho-man mustache, as sported by revolutionary Pancho Villa. Everyone who grows… Continue reading Cuervo Drinkers In Mexico Wear Their Brand Loyalty On Their Upper Lips