I hope you don’t mind me saying this, but it can be weird on this side of the screen sometimes, not knowing who’s out there or who really cares. I think that’s one of the great things about being a musician or stage actor–musicians and stage actors play live and get a visceral reaction from… Continue reading As A Writer, You Want Other Writers As Readers
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A BeanCast To Start The Week
Last night I had the privilege of appearing on The BeanCast with Joseph Jaffe, Helen Klein Ross, Duane Forrester, and of course, show host Bob Knorpp. We covered a range of topics, including the effectiveness of the Old Spice campaign, whether awards and effectiveness are correlated, the move by high-end fashion labels to sell their… Continue reading A BeanCast To Start The Week
Branson’s Daughter, Holly, To Run Digital Magazine Business
Ad Age reports that Virgin is planning to extend its brand into consumer magazines with the launch of a new title, Maverick, which will be available exclusively as an app for the iPad, iPhone and eventually, Android. If the venture is successful, Virgin hopes to establish itself as a leader in digital magazines. As I… Continue reading Branson’s Daughter, Holly, To Run Digital Magazine Business