RealTimeCannes.com is a micro-site from Adweek dedicated to coverage of the ad biz’s premier wank fest. Thankfully, Adweek is interested in more than Lions. Here’s Brian Morrissey asking Euro RSCG’s Fernanda Romano about social media marketing. According to a 2009 Adweek piece, London-based Romano is Havas’ global creative director for digital and experiential advertising. Bonus… Continue reading Social Is A Given (The Fad Is The Guru)
Category: Uncategorized
Inflatable Advertising
Inflatable Advertising, A Fun and Exciting Alternative When looking to maximize your advertising impact, think big; think fun; think inflatable. Whatever the case may be, using inflatable balloons for advertising your products and services have the best value for money with attention grabbing power. Instead of a traditional sign or billboard that many people simply… Continue reading Inflatable Advertising
POET Waxes Ethanolic
It’s an unusual approach for a company that produces cellulosic ethanol, but I’m intrigued by POET. I like the attitude of these spots, and the facts at the end are very effective. Unfortunately, the setup of these spots mirrors much of our attitude about weaning ourselves off of foreign oil: No one seems to give… Continue reading POET Waxes Ethanolic