Levi’s and the struggling town of Braddock, Pennsylvania are working together to help one another out. Braddock needs economic relief that the brand is helping to provide, and Levi’s needs to show they understand the needs of real Americans and that they have new products to answer those needs. The campaign, created in partnership with… Continue reading 94111 And 97209 Rally On 15104’s Behalf
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People Who Help Other Companies Sell Stuff, Say It’s Time To Do It Mindfully
Arnold Worldwide has named the top ten public figures, across entertainment, business and politics, who are helping to promote the era of “mindful spending.” The research was conducted by Andrew Benett, Global CEO of Arnold Worldwide and Global Chief Strategy Officer of Havas Worldwide, as part of his forthcoming book with Ann O’Reilly of Euro… Continue reading People Who Help Other Companies Sell Stuff, Say It’s Time To Do It Mindfully
Put Yourself In Scoring Position
Curt Hanke is the co-founder and account director of Shine in Madison, WI. Shine works on the Wisconsin Cheese account, among others. Hanke is also one of Ad Age’s many guest writers plucked from the agency pool. But he’s one with something to say and a knack for saying it. Picking up on Nike’s 10th… Continue reading Put Yourself In Scoring Position