For most organizations there are very real risks associated with NOT preserving web content. A stringent regulatory environment, greater focus on privacy policies, and evolving electronic data preservation standards have highlighted these risks.
According to The New York Times, Tribal DDB is teaming with Nextpoint, on a new archiving product called Cloud Preservation specifically to address these risks.
The product uses Amazon Web services to crawl the Web and archive sites, blogs and social media posts that can then be stored, searched, tagged and exported. The cost of the service ranges from $15 a month for basic service to $2 million to $3 million a year for “a full-scale operating service,” Mr. Madhava said.
Paul Gunning, chief executive and president at Tribal DDB Worldwide, said, “I look at it and it makes me shiver,” about the quantities of posts companies put out, “and that’s just today.”