We tend to think of NFL football teams, not as brands, rather as teams. Which is the way it should be; nevertheless NFL teams are big business, partly because each NFL team is a strong brand. Yet these strong brands are not immune from recessionary pressures. According to Forbes, NFL team values fell two percent… Continue reading Cowboys Franchise Offers Fans The Experiences They’re Looking For, Gets Filthy Rich In The Process
Can One Agency Really Do It All?
I work at what you’d consider an integrated, full-service agency. But in this world of exploding tactics and new media everything, trying to put together a truly comprehensive, multi-media campaign that builds brands, engages consumers and drives sales seems impossible. Or is it? Theoretically, of course, one agency can do it all, but think about… Continue reading Can One Agency Really Do It All?
He’ll Never Expire, But Old Man Advertising Is Getting Smaller
Jack Meyers charges between $1200 and $48,000 for corporate subscriptions to his newsletters Jack Myers Media Business Reports and Jack Myers Advertising and Marketing Spending Forecasts, but he’s giving us a glimpse of what he offers for free on The Huffington Post. Between 2007 and 2012, advertising’s slice of the total marketing pie is forecast… Continue reading He’ll Never Expire, But Old Man Advertising Is Getting Smaller