In my current copywriting gig, I write a lot of sales-related e-mails on behalf of clients. So it’s not lost on me that people feel flooded with irrelevant e-mails, or simply ignore a ton of them. I’ve also taken notice that quick posts on Facebook and Twitter have reduced the amount of personal e-mails I… Continue reading My Inbox Is Gonna Keep On Keepin’ On
Nash Brings His Playmaking Ability To Another Arena
According to Ad Age, Phoenix Suns basketball star Steve Nash and Deutsch’s Michael Duda are opening a marketing consultancy firm dubbed Consigliere. The firm is armed with a $20 million investment fund, which it will use to take stakes in start-up companies. Nash and Duda want entrepreneurs to consider marketing not as an afterthought, but… Continue reading Nash Brings His Playmaking Ability To Another Arena
Alex Leaves His Company, Ends Up In Fast Company
Now Fast Company is taking a closer look at Alex Bogusky’s decision to leave CP&B. It’s been getting lots of press–BusinessWeek ran a feature last week. Still, it’s hard to resist Danielle Sacks’ article, entitled, Alex Bogusky Tells All: He Left the World’s Hottest Agency to Find His Soul. She got to spend a good… Continue reading Alex Leaves His Company, Ends Up In Fast Company