Pac-10’s commissioner, Larry Scott, is out to re-vamp and re-brand the conference and put it on every sports fans’ radar. To forge a new and unique identity for the conference, Pac-10 approached Portland Oregon’s Mutt Industries – among other firms. Mutt designed the logo to capture the powerful landscapes that set the West Coast apart… Continue reading Three Tme Zones Away, Fiercely Competitive Nevertheless
5 Low Cost Methods to Drive Traffic to Your Door
5 Low Cost Methods to Drive Traffic to Your Door! 1. Use a Giant Advertising Balloon. A large 7 ft. in diameter helium advertising balloon can be purchased for as little as $269.00. It costs approximately $70 to fill the balloon with 180 cubic feet of helium and you are now on the map. Tether… Continue reading 5 Low Cost Methods to Drive Traffic to Your Door
Marketing Lessons From The Grateful Dead: Goin’ Down The Road, Building A Brand
I don’t know if Howard Gossage ever met the members of the Grateful Dead before he passed away, but 45 years later, it’s quite easy to see some commonalities between the ad man and the band who both inhabited San Francisco in the late 60’s. For starters, both engaged with their respective audiences and embraced… Continue reading Marketing Lessons From The Grateful Dead: Goin’ Down The Road, Building A Brand