A BeanCast To Start The Week

Last night I had the privilege of appearing on The BeanCast with Joseph Jaffe, Helen Klein Ross, Duane Forrester, and of course, show host Bob Knorpp. We covered a range of topics, including the effectiveness of the Old Spice campaign, whether awards and effectiveness are correlated, the move by high-end fashion labels to sell their… Continue reading A BeanCast To Start The Week

Branson’s Daughter, Holly, To Run Digital Magazine Business

Ad Age reports that Virgin is planning to extend its brand into consumer magazines with the launch of a new title, Maverick, which will be available exclusively as an app for the iPad, iPhone and eventually, Android. If the venture is successful, Virgin hopes to establish itself as a leader in digital magazines. As I… Continue reading Branson’s Daughter, Holly, To Run Digital Magazine Business