Mashable got the big tour of Gatorade’s Social Media Command Center, located in the company’s marketing department outside of Chicago. Gatorade’s tools are also being used to optimize landing pages and make sure followers are being sent to the top performing pages. As an example, the company says it’s been able to increase engagement with… Continue reading It’s Official, Geeks Now At The Center Of The Enterprise
Mother Nature Doesn’t Need A Partner, She Needs Some Friends
Mother Nature & Partners is a new agency with eight staffers, offices in New York and Atlanta and one client, which agency founder, Tarik Sedky, declined to identify. Sedky told Adweek “it’s a great time to start an agency” because economic upheaval “creates pockets of opportunity. And you can get into client relationships that big… Continue reading Mother Nature Doesn’t Need A Partner, She Needs Some Friends
This Industry Reporter Is On Point
Martin Mayer, author of Madison Avenue, U.S.A. and 34 other non-fiction books, including The Schools (1961), The Lawyers (1967), About Television (1972), The Bankers (1975), The Fed (2001), and The Judges (2005). Here he is in an interview from 1987, talking about the writer’s life and emerging trends in media (the program is almost an… Continue reading This Industry Reporter Is On Point