BP Joins "The Discussion" (Just Like The Social Media Gurus Always Advise)

According to Forbes, BP is engaged in “crisis marketing.” A BP YouTube channel dedicated to telling their side of the story is part of the plan. Furthermore, Search Engine Watch estimates that BP is spending between $600,000 and $1 million a month on paid search advertising on Google–a small sum compared to the rumored $50… Continue reading BP Joins "The Discussion" (Just Like The Social Media Gurus Always Advise)

Work Hard, Laugh Hard

I don’t know where Bill Green of Make The Logo Bigger finds the advertising he finds, but I do enjoy the results of his research. Check out these spots from Duluth Trading Co…