So, Do You Hate Or Unhate The New Benetton Campaign?

I gotta admit, I don’t think about Benetton too much. It was kind of a big deal in my local mall in the mid 80′s. But that’s about it.

So there’s nothing like an ad campaign featuring world leaders kissing to get a little buzz. And promote the brand’s Unhate Foundation, for whatever that’s worth.

USA Today has more:

“The campaign shows that we need to have courage to not hate others,” says Alessandro Benetton, executive deputy chairman of Benetton, and son of the Italian-based company’s founder, Luciano.

So, is it working on you? Because lots of people hate this campaign already.