The Commercial Web Is Awash In Ultra Light Interactivity

McDonald’s wants to interest you in its new Angus Wraps. Ergo, it created a Mad Libs-style microsite where visitors make some random decisions that lead to a custom Angus Axiom.

What might one do with such a useless piece of digital drivel? Post it to Faceook and/or Twitter, of course.

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By the way, an axiom is a proposition that is not proved but considered to be self-evident.

[via Brandfeak]