Pac-10’s commissioner, Larry Scott, is out to re-vamp and re-brand the conference and put it on every sports fans’ radar.
![pac10_on_white[3][1][14].jpg](http://www.adpulp.com/archives/2010/08/02/pac10_on_white%5B3%5D%5B1%5D%5B14%5D.jpg)
To forge a new and unique identity for the conference, Pac-10 approached Portland Oregon’s Mutt Industries – among other firms.
Mutt designed the logo to capture the powerful landscapes that set the West Coast apart and to represent the strength of the league.
