When A Consumer Packaged Good Becomes A Lifestyle Brand, It’s Here To Stay

Looks like Wheat Thins is a Kraft brand that just wants to have fun. Which makes sense–the ubiquitous crackers are a party snack, after all.

Here’s another in a growing series of on-camera pranks from Chicago agency, and Friend of AdPulp (FoAP), The Escape Pod.

The brand was also at Bonnaroo recently, and it looks like the festers want them back next year.